WHATISADAM - SUGAR 150 SOCKS ||CHAUSSETTES D'ÉRABLE DE WHATISADAM
WhatisAdam’s unique take on commercialism can be found across Montreal and Brooklyn, with images of promiscuous deer and tattooed mallards adorning ironic re-envisioning of advertising and packaging. For the Hitsu collaboration, WhatIsAdam lent us his iconic “Maple Sizzurp”, which has been reproduced on canvas, street walls, murals, installations and computer screens across the world. It’s the ultimate Montreal nostalgia experience. In a can.